The L’illa Diagonal campaign cleverly illustrates that "Spring is back," as its tag line conveniently observes. It creatively depicts humans as a unique hybrid of flesh and knits. The half-knitted portion is slowly unraveling, however, showing that thick sweaters and other similar winter clothing is no longer necessary thanks to the warming weather.
Conceived and executed by DDB, an ad agency based in Barcelona, Spain, the L’illa Diagonal campaign encourages people to visit this particular shopping center when replenishing their wardrobes with spring-worthy outfits. By doing so, they will be able to embrace a brighter and lighter version of themselves rather than the wrapped one they had become.
With creative direction by David Pérez and Bernat Sanromà, the L’illa Diagonal campaign was art directed by Alejandro Jarne and photographed by Las Coleccionistas.
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