The Lifebuoy Hand Wash Campaign Targets Children's Playthings

By: Meghan Young - Published: Jan 29, 2012 • References: loweandpartners & ibelieveinadv
It is scary to think about all of the bacteria surrounding people on a minute basis, especially when it involves children, and the Lifebuoy Hand Wash campaign does nothing to avoid this fear. Instead, it brings more awareness to it while also providing a simple solution.

Created by Singapore-based ad agency Lowe & Partners, the Lifebuoy Hand Wash campaign urges parents and guardians to not "let toys become germs." One way to not let this happen is to use their product. Killing germs before they have a chance to leech onto other things, Lifebuoy Hand Wash ensures that children play in as clean an area as they can, with objects that are not covered in germs. Stats for Germ-Transforming Toy Ads Trending: Older & Chilly
Research: 1,039 clicks in 225 w
Interest: 1.5 minutes
Concept: Lifebuoy Hand Wash Campaign
Related: 36 examples / 28 photos
Segment: Neutral, 4-18
Comparison Set: 13 similar articles, including: monstrous mom ads, panty-covering font ads, and morbid message ads.