'Life Signs' Warn Drivers with Crumpled Cars

By: Alexander Lam - Published: • References: lavoz.ar & adsoftheworld
A campaign to reduce illegal driving in Argentina called 'Life Signs' used the carcasses of totaled vehicles as a medium for traffic signs. Developed by Ogilvy & Mather Argentina, the gruesome signs were placed beside main highways to remind drivers what can happen if they disregard driving laws.

Speed limits, seat belt symbols and anti-alcohol signs were mounted on destroyed cars and then placed on a high pedestal. As a result, drivers were instantly warned of the consequences of not obeying the sign in a graphic and shocking manner.

News organization La Voz del Interior commisioned the project and had their logo placed alongside the Life Signs. As a result of the new signs, speeding violations went down by about 40 percent on the Rosario-Córdoba highway in Argentina. Stats for Mangled Automobile Road Signs Trending: Older & Mild
Traction: 526 clicks in 67 w
Interest: > 3 minutes
Concept: Life Signs
Related: 60 examples / 46 photos
Segment: Neutral, 18-55
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