Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,198 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,969 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,969 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,198 cutting edge ideas.

Motorway-Inspired Minimal Timepieces

Margaret Calvert Designs the M1 Watch for Mr Jones Watches

— March 7, 2024 — Fashion
Graphic designer Margaret Calvert creates a special timepiece in the form of the M1 watch made for Mr Jones Watches. It is inspired by the roadsigns that she designed for the motorway network in the UK. Dubbed after one of the first UK motorways, the M1, which was opened between 1959 and 1968 featuring signs by Calvert. The watch has a blue background face with white signs made to look like direction arrows.

Calvert states, "This watch puts all the emphasis of the design on the hands and that's not normally how a watch is. The hands don't usually have that prominence. What I like about it is the 3D element of it – because of the build-up of one hand on top of the other you get shadows and richness. To strive for absolute simplicity is what it's all about."

Image Credit: Mark Horton
Trend Themes
1. Roadsign-inspired Timepieces - Capturing the essence of motorway signage in minimalist watch designs presents a unique aesthetic appeal in the timepiece market.
2. Emphasis on Watch Hands - Shifting focus to the design and prominence of watch hands introduces a fresh perspective on traditional timepiece aesthetics.
3. 3d-element Watches - Incorporating a 3D element in watch design through layered hands creates depth and shadow effects for a visually engaging experience.
Industry Implications
1. Watchmaking Industry - Exploring the fusion of roadsign influence with watch design offers new creative directions for timepiece manufacturers.
2. Graphic Design Industry - Collaborating with renowned graphic designers for watch concepts opens up avenues for innovative and thematic product lines.
3. Artisanal Timepiece Sector - Integrating 3D elements in artisanal watches elevates craftsmanship by adding intricate details and textures to timepiece creations.
5
Score
Popularity
Activity
Freshness