Hodinkee and Braun Join Forces on Limited Timepieces
References: shop.hodinkee
Hodinkee and Braun work in collaboration to introduce the Braun BN0279 Center Seconds and Braun BN0279 Sub-Seconds Limited timepieces. These are inspired by the original Braun wristwatch design drawn from its archives and Hodinkee applies its expertise to result in an impressive and highly sought out series.
This marks the second time that Braun is producing a mechanical watch that uses a Swiss-made movement with the ETA 2892-2 automatic caliber complete with a 42-hour power reserve. Both of the watches are made to celebrate the iconic AW10 and AW50 models, boasting sophistication in the interior and exterior design. Each watch is limited to 100 units and will be exclusively available at the Hodinkee Shop for the price of $950. These are captivating with the mid-century modern aesthetic contributed by Braun with a modern touch.
Image Credit: Hodinkee
This marks the second time that Braun is producing a mechanical watch that uses a Swiss-made movement with the ETA 2892-2 automatic caliber complete with a 42-hour power reserve. Both of the watches are made to celebrate the iconic AW10 and AW50 models, boasting sophistication in the interior and exterior design. Each watch is limited to 100 units and will be exclusively available at the Hodinkee Shop for the price of $950. These are captivating with the mid-century modern aesthetic contributed by Braun with a modern touch.
Image Credit: Hodinkee
Trend Themes
1. Limited-edition Collaboration Watches - Collaborations between luxury brands to create exclusive limited-edition timepieces like Hodinkee and Braun's BN0279 series.
2. Swiss-made Mechanical Movements - Integration of Swiss-made ETA 2892-2 automatic caliber movement in mechanical watches for enhanced precision and reliability.
3. Mid-century Modern Watch Design - Revival of mid-century modern aesthetic in watch design with a contemporary twist demonstrated in the AW10 and AW50 inspired models by Braun and Hodinkee.
Industry Implications
1. Luxury Watchmaking - The luxury watchmaking industry benefits from the trend of high-end collaborations and limited-edition releases to attract discerning collectors.
2. Swiss-made Watch Movements - Swiss watchmaking industry can leverage its reputation for precision by further promoting the use of Swiss-made mechanical movements in new watch models.
3. Design and Fashion - Design and fashion industries have the opportunity to capitalize on the resurgence of mid-century modern design elements in watch aesthetics to appeal to style-conscious consumers.
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