If you're an avid reader as well as a concerned citizen of the environment, these Libreria Norma print ads will speak to you in more ways than one.
The ads all feature a different literary classic like 'Le Petit Prince,' 'Don Quijote' and even The Bible where the characters are trying to cope with the harmful effects of printing millions of copies of a book; Adam and Eve are surrounded by tree stubs while they cut down the very last full-grown one. The Libreria Norma campaign injects the concerns of environmental harm into the very storylines of the books they have in their e-book catalogue, creating a humorous series of advertisements that encourage readers to download the eco-friendly online version instead.
The Libreria Norma campaign offers a quick laugh concerning some of your favorite classic novel characters.
Stats for Eco-Conscious Book Campaigns
Trending: Older & Mild
Research: 1,376 clicks in 160 w
Interest: 1.2 minutes
Concept: Libreria Norma
Related: 38 examples / 29 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: risque femme fatale lingerie ads, collaged cosmetic campaigns, and time-lapsed iconic figure ads.
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