This LG Marketing Stunt Has Delicates and Regulars Face Off

By: Laura McQuarrie - Feb 26, 2016
References: creativeguerrillamarketing
In order to advertise the benefits of its TWIN Wash, LG marketing material like its 'Divide & Conquer Laundry' commercial introduced clothing pieces that can effortlessly move on their own. This also served to introduce an ongoing clothing battle between the "delicates" and the "regulars."

As a continuation of this advertising story, LG took to the streets in order to set up giant articles of clothing that were controlled like puppets. On the streets, one delicate and one regular item were designed to fight against each other, throwing punches and all.

With the TWIN Wash machine, consumers are easily able to separate the two types of clothing, so that there's no need for garments to fight one another while trying to get clean.