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The LG K2 Kompressor Vacuum Cleaner ad campaign may look like a campaign for Ikea at first glance. That is because it involves a bunch of cardboard box furniture pieces, as though it were alluding to the idea of self-assembly. Yet really the unorthodox furniture designs illustrate the tag line, "Your home clean as new."

Conceived and executed by the Young & Rubicam ad agency branch based in Sao Paulo, Brazil, the LG K2 Kompressor Vacuum Cleaner ad campaign was art directed by Jose Neto with creative direction by Rui Branquinho and Alexandre Vilela (Xa). The clever images were illustrated by artist Marco Cezar. Overall, the ad campaign appeals to people's sense of fun and imagination while alluding to the product's capabilities.