Recently Levi’s has given us some of the edgiest and hippest ad campaigns on record. The latest of Levi’s alluring ads for their 501 button-front jeans cheekily asks the question, “Who Do You Want to Unbutton?” with attractive models encouraging you to choose.
In another example, the company’s “First Time” video commercial employs the innocence of youth to initially captivate and shock the viewer, but ultimately culminates in unexpected teenage fun.
The iconic denim manufacturer Levi Strauss & Co. has roots going back to 1853 when the company’s founder came to San Francisco, California from Germany. Initially producing practical overalls for farmers, the name is now one of the biggest in denim clothing.
If you’re a lover of jeans—and who isn’t—check out all of these fantastic Levi’s campaigns and more below.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
