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Levi's Truth Booth Edit

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Levi's Truth Booth
 Published: May 25, 06
Comments: 2 Views: 5,261

Jumping on consumer trend for user-generated content and to coincide with the launch of Levi’s customised range in Singapore, Levi’s have developed a “confession booth” offering consumers the opportunity to create a short video clip on their camera phone or video camera and reveal their (or their mates’) inner secrets, or alternatively listen and vote on other peoples.

A clever ploy, as participators are far more likely to act as brand ambassadors and drive WOM for the brand - featuring on a website seems irresistible for almost 300 people so far – but will it drive purchase…..?

References:  ap.levi

Filed In:  internet,  marketing,  phones,  pop culture,  tech








Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Levi's Truth Booth or comment.

Rich on Mar 22, 07  61 Trends   28 Comments
Very similar to the benetton project - United People
Rich on Mar 22, 07  61 Trends   28 Comments 0
Gabrielle M Weinman on Apr 18, 07  0 Trends   7 Comments
interesting idea
Gabrielle M Weinman on Apr 18, 07  0 Trends   7 Comments 0


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Levi's Truth Booth