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Jacqueline BiggsJacqueline Biggs
On: May 25, 06
59 Trends
0 Comments

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Levi's Truth Booth Edit



Levi's Truth Booth
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Jumping on consumer trend for user-generated content and to coincide with the launch of Levi’s customised range in Singapore, Levi’s have developed a “confession booth” offering consumers the opportunity to create a short video clip on their camera phone or video camera and reveal their (or their mates’) inner secrets, or alternatively listen and vote on other peoples.

A clever ploy, as participators are far more likely to act as brand ambassadors and drive WOM for the brand - featuring on a website seems irresistible for almost 300 people so far – but will it drive purchase…..?

References: ap.levi

2 Comments: on Levi's Truth Booth








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FOUR WAYS TO REACT: vote, favorite, add more examples of Levi's Truth Booth or add your comment.


Very similar to the benetton project - United People

By: Rich on Mar 22, 07   60 Trends   28 Comments
interesting idea

By: Gabrielle M Weinman on Apr 18, 07   0 Trends   7 Comments

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