Apprentice

Levi's Truth Booth

By: Jacqueline Biggs - Published: May 25, 2006 • References: ap.levi
Jumping on consumer trend for user-generated content and to coincide with the launch of Levi's customised range in Singapore, Levi's have developed a "confession booth" offering consumers the opportunity to create a short video clip on their camera phone or video camera and reveal their (or their mates') inner secrets, or alternatively listen and vote on other peoples.

A clever ploy, as participators are far more likely to act as brand ambassadors and drive WOM for the brand - featuring on a website seems irresistible for almost 300 people so far – but will it drive purchase:..?