Jumping on consumer trend for user-generated content and to coincide with the launch of Levi's customised range in Singapore, Levi's have developed a "confession booth" offering consumers the opportunity to create a short video clip on their camera phone or video camera and reveal their (or their mates') inner secrets, or alternatively listen and vote on other peoples.
A clever ploy, as participators are far more likely to act as brand ambassadors and drive WOM for the brand - featuring on a website seems irresistible for almost 300 people so far â€" but will it drive purchase:..?
Stats for Levi's Truth Booth
Trending: Older & Warm
Research: 7,528 clicks in 522 w
Interest: 4 minutes
Concept: Levi's Truth Booth
Related: 62 examples / 48 photos
Segment: Neutral, 12-55
Comparison Set: 23 similar articles, including: neon uv light portraits, multi-device wireless charging mats, and smart home interfaces.
Levi's Truth Booth
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