Ayman Helweh
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 Did Levi's Dupe Us with "Guys Backflip into Jeans"? My suspicion radar went off recently when Trendhunter featured a recent YouTube viral video, Guys backflip into jeans , when I saw it had been uploaded by a new username hosting only this video. Now I am happy to find I was not the only skeptical one. Gawker brands it as a stealth ad for Levi’s jeans. The dead giveaway? In addition to the YouTube username being “unbuttonedfilms”, you can hear a dialog line at 0:36 of the video saying: “At least there’s no zipper.” Couple this with the fact that Levi’s is the only jeans brand that uses “zipperless” advertising for their buttoned jeans, and you have yourself (a not so) stealth advertisement without brand mention. What seems to seal the deal is that the jeans video follows the exact formula of another stealth ad that went viral exactly one year ago (6 May 2007 vs 5 May 2008). Uploaded by a new username “neverhidefilms”, The Guy catches glasses with face went viral with three million views before it was officially revealed as a stealth Ray-Ban ad by Josh Warner, president of The Feed Company, the creative team behind it.
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Stupid Viral People Tricks - Dude Backflips Into Pants (VIDEO)
The stories are the same: A simple trick to establish what we're watching. Then increasingly elaborate iterations, culminating in a stunt so dramatic that it requires a slow-motion replay. The music is the same: A cool innocuous background beat loosely timed to the action. The editing is the same: Quick pacing. Slick with dramatic angles, but calculatedly rugged with lingering shots on the guys congratulating each other. The packaging is the same: Ray-Ban's ad was posted by "neverhidefilms," a YouTube user with no previous videos. The new Levi's ad comes from "unbuttonedfilms," another first-time user. The new ad is one day shy of coming a year after the old ad. The titles are analagous: "Guy catches glasses with face" versus "Guys backflip into jeans." No product is mentioned.
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