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Release Your Beast in Levi's 501 Jeans

By: Going Like Sixty - Published:   Updated: Apr 6 2011 • References: unbuttonyourbeast
Levi's is promoting their classic 501 jeans with an "unbutton your beast" e-card marketing gimmick. Visit the Levi's 501 site at unbuttonyourbeast.com and watch the flash as something wiggles around in the buttoned-up jeans. Then the beast is released. You choose the beast that represents what's in your Levi 501 jeans and then can send the cheeky e-card. Stats for Denim Shockvertising Trending: Older & Mild
Traction: 12,889 clicks in 311 w
Interest: 4 minutes
Concept: Denim Shockvertising
Related: 60 examples / 46 photos
Segment: Males, 18-55
Comparison Set: 22 similar articles, including: fashionable special effects commercials, levi's truth booth, and stealth viral ads.