Release Your Beast in Levi's 501 Jeans

By: Going Like Sixty - Published:   Updated: Apr 6 2011 • References: unbuttonyourbeast
Levi's is promoting their classic 501 jeans with an "unbutton your beast" e-card marketing gimmick. Visit the Levi's 501 site at and watch the flash as something wiggles around in the buttoned-up jeans. Then the beast is released. You choose the beast that represents what's in your Levi 501 jeans and then can send the cheeky e-card.