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Lev Efimov Wants to Communicate Through His Images

By: Tiana Reid - Published: Aug 28, 2010   Updated: Aug 11 2011 • References: levefimov and dazeddigital
One of Lev Efimov's goal through his photography work is to communicate, which is why he is drawn to portrait photography. His lustful, romantic images convey ineffable emotions that only a camera could capture.

The Russian-born photographer explores textures and lighting for the many fields that he explores including fashion, advertising and film. Lev Efimov sees photography as a lifestyle, something that he is committed to almost every single day of his life.

Implications - Consumers in modern society are no longer attracted to the increasing number of dark styles coming out. Products that feature a more subtle aesthetic appeal to those who want to maintain a classic appearance. Companies could develop more items like this to attract more attention.