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Analytic Trip Generators

Virgin Atlantic's Let It Fly Suggests Trips Based on What You Might Pack

— March 6, 2015 — Marketing
Virgin Atlantic's latest campaign is based around an unusual premise: rather than have prospective travelers think about a destination first, Let It Fly asks people consider the items that they'd like to pack.

The items that take up precious suitcase space are incredibly revealing of what a traveler values most, which is what makes this campaign so clever. Some of the virtual items that can be chosen with Let It Fly include pairs of jeans, sun-shielding hats, sandals, cameras, jewelry or scuba gear. Once you've chosen the perfect combination of items, Virgin Atlantic gets to work to suggest a dreamy location to jet off to. After being provided with a few noteworthy spots and a little more info on the location, if you're feeling spontaneous, at the end of the online experience you can even book the trip.
Trend Themes
1. Item-based Travel Planning - Analyzing a traveler's preferred packing items to suggest the best travel destination, providing opportunities for personalized industry-specific travel services.
2. Data-driven User Persona Marketing - Using data gathered from a user's choice of preferred packed items to create personalized advertising and promotional campaigns, disrupting traditional marketing methods.
3. Gamification of Travel Planning - Creating engaging gamified experiences for travelers to better connect them to travel services while providing an opportunity to track customer preferences and optimize services.
Industry Implications
1. Travel and Tourism - Innovations in personalized travel services can boost revenue and provide a valuable marketing tool for travel companies and destinations.
2. Retail - The analysis of user preferences in packing items for travel can provide valuable data for retailers to optimize their product offerings and customer experiences.
3. Digital Marketing - Utilizing user data to create personalized promotions can disrupt traditional marketing methods and provide a competitive advantage for companies.
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