Superstar

The Lemonade Film Production Campaign is Epic on a Small Scale

By: Meghan Young - Published: • References: leoburnett and adeevee
The Lemonade Film Production ad campaign is hilariously eye-opening. It reads, "Great movies, tiny budgets," and illustrates this point by showing epic, quality scenes that are seemingly put together by the actors themselves. Set in studios, backdrops are fabricated while the stars hold up lighting, action boards and even garden hoses for fake rain.

Conceived and executed by Leo Burnett Tailor Made, an ad agency based in Sao Paulo, Brazil, the Lemonade Film Production ad campaign shows that great things can happen with small beginnings. People can benefit from such a service. The ad campaign was art directed by Ricardo Alonso with creative direction by Vinicius Stanzione, Alessandro Bernardo and Marcelo Reis. The imaginative images were shot by photographer Nano Cunha with recording graphics by Burti. The copy was written by Flavia Coradini.