Bollygood Makes Uniquely Flavored Limades and Lemonades
Laura McQuarrie — October 4, 2023 — Lifestyle
References: bollygood & thedieline
Bollygood makes Indian-inspired beverages like limeades and lemonades, treating consumers in America to refreshingly different drink choices. Maxine Henderson launched Bollygood to share a taste of her childhood, which was spent enjoying beverages like Nimbu Pani, an Indian-style lemonade prepared with fresh lemon juice, sugar and spices. Now, US-based consumers can appreciate sparkling limeade products flavors with lime, basil and cumin, or sparkling lemonade with lemon, pomegranate and cardamom.
Inspired by classic Bollywood posters, the brand's brightly colored packaging makes its unconventional flavors stand out and expresses what makes it different from other canned citrus-based beverages on the market. The innovative yet nostalgic essence of the brand brings a creative expression of Indian culture to the beverage aisle.
Inspired by classic Bollywood posters, the brand's brightly colored packaging makes its unconventional flavors stand out and expresses what makes it different from other canned citrus-based beverages on the market. The innovative yet nostalgic essence of the brand brings a creative expression of Indian culture to the beverage aisle.
Trend Themes
1. Indian-inspired Beverages - Bollygood introduces uniquely flavored limeades and lemonades inspired by Indian cuisine, offering a refreshing twist to traditional citrus-based drinks.
2. Sparkling Limeade Products - Bollygood showcases innovative limeade flavors infused with lime, basil, and cumin, providing a distinct taste experience for consumers.
3. Creative Expression of Indian Culture - Bollygood's bright packaging and unconventional flavors creatively express Indian culture, bringing a unique and nostalgic twist to the beverage aisle.
Industry Implications
1. Beverage Industry - Bollygood's Indian-inspired beverages disrupt the traditional beverage industry by offering distinct flavors inspired by Indian cuisine.
2. Art and Design Industry - Bollygood's vibrant packaging, inspired by classic Bollywood posters, brings creativity and visual appeal to the beverage market.
3. Food and Flavor Industry - Bollygood's use of unique flavor combinations like lime, basil, cumin, and cardamom challenges traditional taste palates and offers a new frontier for the food and flavor industry.
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