The world's largest LEGO store recently opened at the Shanghai Disney Resort. Not only does the store have a vast array of merchandise for fans to choose from, but it also features creative displays and interactive play spaces that are geared towards children.
The newly opened LEGO store is two stories high and spans more than 10,700 square feet. To create a more immersive experience for families, the store features life-size displays made out of LEGO bricks. These bricks have been cleverly assembled to create familiar Disney, Marvel and Pixar characters. There are also LEGO-based displays that celebrate the 12 Chinese zodiac signs. Beyond the displays, there are indoor and outdoor spaces where children can use the colorful bricks to build their own LEGO creations.
By using LEGO bricks to create the actual displays for the products, the new LEGO store offers consumers a more immersive shopping experience.
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