The LEGO Meet Your Imagination ad campaign addresses children's sense of adventure and curiosity. Peering through a gap of the classic building blocks are fantastical creatures that only these little tykes will be able to see thanks to their imagination. And, of course, with the help of a set of special toys. From aliens to monsters and everything in between, LEGO will open their minds even more.
Conceived and executed by Jandl, an ad agency based in Bratislava, Slovakia, the LEGO Meet Your Imagination ad campaign was art directed by Razvan Mitoiu with creative direction by Pavel Fuksa. Designed by Ivan Holic, the posters are incredibly simple. A black canvas, it directs people's attention right to the center where possibilities are boundless.
Stats for Close Encounter Toy Ads
Trending: Older & Chilly
Research: 1,459 clicks in 162 w
Interest: 1.4 minutes
Concept: LEGO Meet Your Imagination
Related: 44 examples / 34 photos
Segment: Males, 4-18
Comparison Set: 16 similar articles, including: childhood imagination ads, fabric food ads, and playfully artistic hairstyle ads.
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