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The Legacy Australia Ad Campaign Asks People to 'Join the Fight'

By: Meghan Young - Published: • References: clemengerbbdo.au & ibelieveinadv
At first glance, the Legacy Australia ad campaign appears to revolve around famous 'Star Wars' scene in which Han Solo is frozen in carbonite. Dads and husbands have been immortalized like bronzed statues for their contributions as war veterans. Yet such honors don't put food on the table, especially when these vets have been incapacitated, or worse, killed.

Conceived and executed by Clemenger BBDO, an ad agency based in Sydney, Australia, the Legacy Australia ad campaign is quite touching. It shows that statues have little to give in spite of how powerful message they send. The campaign was art directed by Dan White with creative direction by Paul Nagy, photography by Andreas Smetana and design by Tim McPherson. It reads, "Join the fight." Hopefully some do. Stats for Bronzed War Vet Campaigns Trending: This Year & Mild
Traction: 377 clicks in 48 w
Interest: 0.5 minutes
Concept: Legacy Australia Ad Campaign
Related: 53 examples / 41 photos
Segment: Neutral, 18-55+
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