Axe Pays Buskers to Promote Leather-Scented Deodorant

By: Bianca Bartz - Published: Dec 6, 2009 • References: theaxeeffect & nytimes
Axe, a company known for eccentric promo ideas, came up with the idea to sponsor street musicians to spread buzz about their leather-scented deodorant.

In exchange for putting up an Axe Instinct sign and giving out free samples, they're paying branded buskers $1,000 for 4 months of buskvertising. Part of the deal includes singing Cody Chesnutt's song "Look Good in Leather" -- the theme of the new Axe Instinct ads -- a few times a day.

What a way to promote leather-scented deodorant! Check out some more clever Axe ads below. Stats for Buskvertising Trending: Older & Mild
Research: 3,407 clicks in 337 w
Interest: > 3 minutes
Concept: Buskvertising
Related: 36 examples / 28 photos
Segment: Neutral, 12-35
Comparison Set: 13 similar articles, including: hot women washing naked men, naughty superman vision?, and 12 sexist axe advertisements.