Lay's Kettle chips have been given the royal treatment in terms of advertising. There has been a billboard built in San Fransisco that was entirely hand-carved from wood.
The billboard reads 'All Natural Ingredients; Crafted with Care' which also refers to the production of the billboard as well. Lay's Kettle chips have definitely been given the natural treatment -- even when it comes to the production of its advertising campaign.
Implications - Ad campaigns like this excite me to no end. After being bombarded with shapeless marketing from companies for most of our lives, it's easy to discern and appreciate a company that comes up with an innovative or memorable idea. Lay's hit a homerun here.
Stats for Hand-Carved Billboards
Trending: Older & Chilly
Research: 5,604 clicks in 297 w
Interest: 4 minutes
Concept: Lay's Kettle Chips
Related: 77 examples / 59 photos
Segment: Neutral, 18-35
Comparison Set: 28 similar articles, including: potato chip sushi, snack food sexvertising, and lion burgers.
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