The Pringles Rice Infusions Campaign is Tempting

By: Luisa Amanda Gomes - Published: Jun 18, 2010 • References: pringles & advertlover
The Pringles Rice Infusions ads above certainly make this new product look like one enticing treat for any chip lover. The Pringles Rice Infusions are exactly what you think they are--rice snacks done right. Unlike healthy rice cakes that lack excitement and flavor, though, these chips look just like beloved junk food with a twist.

Advertising agency Grey of Hong Kong has portrayed these rice chips as mouth-watering sushi with a crunch. This snack looks good to me because I’ve always wished my rice had some crunch! Stats for Potato Chip Sushi Trending: Older & Mild
Research: 5,842 clicks in 309 w
Interest: 2.9 minutes
Concept: Pringles Rice Infusions
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: 33 junk food finds, snack food sexvertising, and 41 crunchy finds.