The Hunky Dory Crisps Irish Rugby Campaign Garners Attention

By: Luisa Amanda Gomes - Published: • References: belfasttelegraph & adpunch.org
The Hunky Dory Crisps Irish Rugby campaign has gained a lot of heat for its sexually themed ads. The print campaign depicts women playing ruby as they show off their cleavage with a bag of Hunky Dory Crisps in the foreground. The ad finishes with the statement, “Are you staring at my crisps?” and an announcement that Hunky Dory is a proud sponsor of Irish Rugby.

Whether or not the Hunky Dory Crisps Irish Rugby campaign was attempting to use tongue-in-cheek humor, it did not amuse too many people and caused a lot of trouble for the snack company. Chips and boobs just don’t equal harmony in the world of advertising. Stats for Snack Food Sexvertising Trending: Older & Popular
Traction: 130,888 clicks in 229 w
Interest: 4 minutes
Concept: Hunky Dory Crisps Irish Rugby Campaign
Related: 60 examples / 46 photos
Segment: Males, 18-35
Comparison Set: 22 similar articles, including: chocolate covered tortilla chips, epicurean potato chips, and freaky flavored chips.