The Hunky Dory Crisps Irish Rugby campaign has gained a lot of heat for its sexually themed ads. The print campaign depicts women playing ruby as they show off their cleavage with a bag of Hunky Dory Crisps in the foreground. The ad finishes with the statement, “Are you staring at my crisps?” and an announcement that Hunky Dory is a proud sponsor of Irish Rugby.
Whether or not the Hunky Dory Crisps Irish Rugby campaign was attempting to use tongue-in-cheek humor, it did not amuse too many people and caused a lot of trouble for the snack company. Chips and boobs just don’t equal harmony in the world of advertising.
What Makes This Trend Stand Out
- Controversial Advertising
- Opportunities for disruptive innovation in developing unconventional and provocative ad campaigns.
- Gender Stereotypes
- Opportunities for disruptive innovation in challenging traditional gender roles and expectations in advertising.
- Sponsorship Strategies
- Opportunities for disruptive innovation in redefining brand sponsorships and associations with sports teams.
Sectors Adopting This
- Advertising
- Opportunities for disruptive innovation in the advertising industry to create more inclusive and diverse campaigns.
- Snack Food
- Opportunities for disruptive innovation in rethinking marketing strategies and approaches for snack food brands.
- Sports
- Opportunities for disruptive innovation in sports marketing and sponsorship approaches in the wake of controversial campaigns.
