Superstar

The Lar Center Campaign Shows Cheap Products Don't Have to Look on Sale

By: Meghan Young - Published: Feb 1, 2013 • References: ageisobar.br and ibelieveinadv
The Lar Center campaign hilariously depicts home furnishings as reflecting their store-bought price. Shaped like the discount tags that graced them at one point, the ad campaign reads, "Cheap furniture doesn't have to look on sale." So instead of burst-shaped shelving units, dining tables and more, people will be able to enjoy quality items for reasonable prices.

Created by ageisobar, an ad agency based in São Paulo, Brazil, the Lar Center campaign was art directed by Henrique Mattos and Cristiano Rodrigues with creative direction by Carlos Domingos. The attention-grabbing tweaks were illustrated by Nuts Locomotyva while Daguito Rodrigues wrote the copy.

Overall, the Lar Center campaign imaginatively envisions how some people might view their cheap furniture.