Fashion campaigns are usually simple images that focus on the fashion, but this new advertisement for the Lanvin SS 2014 collection seems to have a story behind it.
Captured by fashion photographer Steven Meisel, the campaign features models Preview Irene Hiemstra, Julia Nobis and Sasha Luss as a group of girls who are getting ready to go out. Decked out in attention-grabbing styles like a metallic gold strapless dress, a glittering purple jacket and a shimmering yellow frock, the girls look like they're ready to dance the night away. Although the pieces are definitely gorgeous, the most stunning part of the Lanvin SS 2014 campaign is the bleach blonde, almost white, hair that seems to melt into the girls' skin, creating a mannequin-like look.
Stats for Mod Mannequin Campaigns
Trending: Older & Buzzing
Research: 3,724 clicks in 120 w
Interest: 1 minutes
Concept: Lanvin SS 2014
Related: 73 examples / 56 photos
Segment: Females, 18-55
Comparison Set: 27 similar articles, including: wearable art apparel, smartphone-shot fashion campaigns, and personal video fashion campaigns.
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