The Lane Crawford F/W 2012 Campaign Leaps with Animated Designs

By: Alexandra Serrano - Published: • References: lanecrawford & designscene.net
The Lane Crawford F/W 2012 Campaign takes a leap into the season with its stellar imagery.

The Asian retail giant has taken a decidedly exuberant approach to their campaign that boasts the absolute best in luxury and creative fashion. Lane Crawford has comissioned fashion’s top image makers to collaborate in the creations of this undulating photo series that is "meant to bring you one step closer to fashion’s future," according to the company website.

The creative team in this campaign is truly extraordinary with photographer Nick Knight and stylist Edward Enninful who has previously worked with Vogue Italia. She impeccably styled models Wang Xiao, Ming Xi and Xiao Wen Ju in futuristic duds by famed fashion houses. Each of the Chinese models sport duds from Azzedine Alaïa, Balenciaga, Givenchy and Lanvin among others. The campaign's initiative is executed perfectly with intricate detail. Stats for Airborne Couture Advertisements Trending: Older & Mild
Traction: 1,613 clicks in 110 w
Interest: 3.1 minutes
Concept: Lane Crawford F/W 2012 Campaign
Related: 82 examples / 63 photos
Segment: Neutral, 18-35
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