For the first time, New York City is allowing the 42 Street shuttle train to be branded with a wrap of the car’s outside. The History Channel is promoting "Cities of the Underworld" and will wrap the subway car accordingly. Interior wraps have been used since 2005. The best one was when a train car was converted to an old train car replica to promote the HBO hit series "Deadwood."
The 42 Street subway is a favorite for tourists running between Grand Central and Times Square.
Stats for Branded Landmarks
Trending: Older & Mild
Research: 5,687 clicks in 394 w
Interest: 4 minutes
Concept: Branded Landmarks
Related: 29 examples / 22 photos
Segment: Neutral, 18-35
Comparison Set: 10 similar articles, including: mini car subway exit, insane party locations, and mobile show rooms.
More Stats +/-
Insane Party Locations
Mini Car Subway Exit
Mobile Show Rooms
Human Mirrors on Subways