Krc&Ko. (or rather, Crunch&Co. in English) has come up with brightly colored packaging to help sell their delectable snacks.
The company relied heavily on using cute characters to help sell their products. Each different snack has a different character representing the treat. Krc&Ko. color-coordinated their characters to the flavor. An example of this is the Pikantni flavor, which uses red on their packaging as red is associated with heat. Additionally, the packaging for the product included baby-friendly designs for the infant cookies as well as comedic chocoholic characters for the digestive segment of the Krc&Ko. snacks.
The packaging was designed by Peter Gregson. According to him the design choices represent "[...] the character that enjoys eating various snacks as illustrated on the package."
Childlike Character Packaging
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