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KRAFT Mac & Cheese 'Waste' Says Make Dinner, Not Art

By: Katherine Vong - Published: • References: dinnernotart & popsop
The thought of macaroni art brings back fond childhood memories, but the KRAFT Mac & Cheese 'Waste' campaign is now asking you and your children to "make dinner, not art."

Through a funny TV commercial and a dedicated website that features a digital macaroni art maker, the campaign encourages children to save KRAFT's real macaroni for dinnertime. In the spot, a little girl is making macaroni art when her brother and dad walk in and drop their jaws in astonishment and horror. The funny commercial is also accompanied by an app that lets you make as many macaroni art pieces as you want and share them on the KRAFT Macaroni Masterpiece Gallery or on social media. Stats for Macaroni Preservation Campaigns (UPDATE) Trending: Older & Mild
Traction: 411 clicks in 113 w
Interest: > 3 minutes
Concept: Kraft Mac Cheese Waste
Related: 55 examples / 42 photos
Segment: Neutral, 4-35
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