Rockstar

Koge is Attempting to Upturn the Industry Through a Lower Cost

By: Tiana Reid - Published: • References: kogevitamins & youtube
Køge is a vitamin company that differs from the typical Flintstones vitamins or $75-a-bottle luxury brands that you might be used to in two main ways. Firstly, by cutting out the middlemen, it allows the social business to offer its products at a lower price than its retail competitors who typically mark up their offerings by five times. Secondly, Køge has adopted a one-for-one model in which they donate vitamins to children who are affected by malnutrition.

Alex Hyssen and Andrew Lenjosek, who are both 23 years old, launched Køge earlier this year. The start-up has attracted press from Metro and Vitamin Angels, in part because the model is tailored to the consumer and offers transparency in terms of the breadth of choice and effectiveness of nutritional ingredients.

Contact Information
Køge website
Køge on Facebook
Køge on Twitter Stats for Consumer-Tailored Vitamins Trending: Older & Warm
Traction: 811 clicks in 96 w
Interest: > 3 minutes
Concept: Koge
Related: 77 examples / 59 photos
Segment: Neutral, 18-55
Comparison Set: 28 similar articles, including: kindaholic nutrition bars, vibrant vitamin branding, and rainforest energy drinks.