Køge is a vitamin company that differs from the typical Flintstones vitamins or $75-a-bottle luxury brands that you might be used to in two main ways. Firstly, by cutting out the middlemen, it allows the social business to offer its products at a lower price than its retail competitors who typically mark up their offerings by five times. Secondly, Køge has adopted a one-for-one model in which they donate vitamins to children who are affected by malnutrition.
Alex Hyssen and Andrew Lenjosek, who are both 23 years old, launched Køge earlier this year. The start-up has attracted press from Metro and Vitamin Angels, in part because the model is tailored to the consumer and offers transparency in terms of the breadth of choice and effectiveness of nutritional ingredients.
Køge on Facebook
Køge on Twitter
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