These Kiwi Snack Packs Include Personified and Animated Graphics

By: Jana Pijak - Jun 18, 2015
References: behance.net
These kiwi snack packs feature a kid-friendly wrapping that is filled with plenty of personality. The packaging concept is the work of Darren Gunning, an Australian designer who wanted to create a personified brand identity for Fuzzy's, a fictional fruit manufacturer.

In addition to featuring a cute design for kids -- facial features that appear atop its fresh fruit contents -- these kiwi snack packages are also convenient. The containers are transparent, revealing the fruit in them and hold four pieces of the exotic summer snack.

This packaging concept is simple and effective, illustrating the importance of playful motifs and an element of humor when appealing to a young demographic or to a consumer with small children.