KitKat Chunky Salted Caramel Popcorn Calls to Mind Cinema Sweets
Michael Hemsworth — July 16, 2021 — Marketing
References: nestle & talkingretail
The KitKat Chunky Salted Caramel Popcorn candy bar is a cinema-inspired snack option for avid fans of movie theater treats to try out this summer. The bar is formulated with its signature wafer that has been paired with a layer of salted caramel popcorn filling before being covered in milk chocolate. The bar follows on insights from Nestlé Confectionery that caramel is the most popular milk chocolate variant amongst consumers in the UK with 64% of all households making a purchase.
The KitKat Chunky Salted Caramel Popcorn candy bar is arriving on store shelves starting on August 2, 2021 in a 42-gram size that will be priced at 70p each. The savory candy bar is likely to be of distinct interest to consumers craving a different kind of sweet treat.
The KitKat Chunky Salted Caramel Popcorn candy bar is arriving on store shelves starting on August 2, 2021 in a 42-gram size that will be priced at 70p each. The savory candy bar is likely to be of distinct interest to consumers craving a different kind of sweet treat.
Trend Themes
1. Cinema-inspired Snack Products - Opportunity for snack and confectionery companies to create products that appeal to movie theater fans.
2. Innovative Flavor Combinations - Opportunity for food and beverage companies to create new and unique flavor combinations that attract consumers.
3. Merging of Snack Categories - Opportunity for companies to create hybrid snack products that combine sweet and savory flavors.
Industry Implications
1. Snack and Confectionery - Industry players can aim to capitalize on movie theater snack nostalgia by offering new products that are reminiscent of traditional cinema treats.
2. Food and Beverage - Industry players can offer new snack products with innovative and unique flavor pairings to cater to adventurous and curious consumers.
3. Retail - As new and hybrid snack categories continue to emerge, retailers can adjust their strategy and shelf space allocation to accommodate these novel offerings.
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