KitKat Caramelised Biscuit is Arriving in Stores in the UK
Michael Hemsworth — October 20, 2021 — Marketing
References: nestle & talkingretail
The KitKat Caramelised Biscuit candy bar is a winter edition version of the brand's signature original that's arriving in the UK to help consumers enjoy a familiar flavor experience in an easy way.
The candy bar consists of the signature crispy wafers and chocolate being paired with the additional flavors of caramel, cinnamon and spices. The bars are launching in multipacks of nine two-finger bars that are priced at £1.50 and are arriving as a treat that will only be around for a short while.
Assistant Brand Manager for KitKat Alicia Gardner spoke on the new KitKat Caramelised Biscuit candy bar saying, "With its warming spiced caramel flavour, our newest two-finger KitKat is a delicious treat to enjoy with a hot drink this season. Inspired by the flavours of Speculoos, the tradition Belgian spiced cookie, this is a limited edition flavour, only available for winter months, so don’t forget to try some before they are gone.”
The candy bar consists of the signature crispy wafers and chocolate being paired with the additional flavors of caramel, cinnamon and spices. The bars are launching in multipacks of nine two-finger bars that are priced at £1.50 and are arriving as a treat that will only be around for a short while.
Assistant Brand Manager for KitKat Alicia Gardner spoke on the new KitKat Caramelised Biscuit candy bar saying, "With its warming spiced caramel flavour, our newest two-finger KitKat is a delicious treat to enjoy with a hot drink this season. Inspired by the flavours of Speculoos, the tradition Belgian spiced cookie, this is a limited edition flavour, only available for winter months, so don’t forget to try some before they are gone.”
Trend Themes
1. Limited-edition Seasonal Flavors - Other brands can consider creating seasonal flavors to generate excitement and boost sales.
2. Gourmet Snacks - Snack makers can add premium or unique flavors to their products to appeal to consumers looking for a tasty and upscale snack experience.
3. Limited Supply Products - Creating products with a limited supply creates a sense of urgency and exclusivity that can entice consumers to make a purchase before it’s too late.
Industry Implications
1. Snack Foods - Snack companies can experiment with flavors to create new products and attract more customers.
2. Confectionery - Confectionery brands can offer limited-edition candy bars with unique flavors to provide a seasonal spin to their classic products.
3. Food Retailers - Food and grocery retailers can stock up on limited edition products to draw customers and potentially increase sales.
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