Kit Kat Print Ads Feature Mazes, Crosswords and Sodoku Puzzles

By: TrendHead - Published: Feb 28, 2009 • References: jwt & ibelieveinadv
These brain puzzle posters are an advertising campaign created by JWT, a Dubai-based advertising agency, for chocolate brand Kit Kat’s mini bars. So while you take a break with a Kit Kat, you can do a quick bit of brain gymnastics like completing a maze, solving a crossword or a Sudoku puzzle.

I cannot help but think that it might take more than one mini-bar to get through the brain gymnastics, but I guess that is the whole point with advertising campaigns: to make you want more!

In fact I could do with one right now, thank you. Stats for Brain Teaser Candy Ads Trending: Older & Mild
Research: 9,740 clicks in 377 w
Interest: 4 minutes
Concept: Brain Teaser Candy Ads
Related: 43 examples / 33 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: tension-breaking chocolate, human vending machines, and kitkat online viral.