Marvel Taps KITH and ASICS on a New Sneaker Capsule
References: highsnobiety
X-Men is celebrating its 60th anniversary this year and to celebrate the milestone, Marvel draws in the help of KITH and ASICS. Together, the trio delivers a collection of ASICS GEL-LYTE III sneaker models that are made to honor the iconic character from the franchise.
This includes the familiar Beast, Gambit, Storm, Rogue, Wolverine, and Cyclops. In terms of the shoe's build, it features the signature leather form stripe on the side and divided tongue detailing. The seven sneaker models that make up the collection are varied in terms of the material used based on the respective characters that they represent. This same design language follows for the tonal palette as well, with vibrant tones respective of their characters.
Image Credit: KITH
This includes the familiar Beast, Gambit, Storm, Rogue, Wolverine, and Cyclops. In terms of the shoe's build, it features the signature leather form stripe on the side and divided tongue detailing. The seven sneaker models that make up the collection are varied in terms of the material used based on the respective characters that they represent. This same design language follows for the tonal palette as well, with vibrant tones respective of their characters.
Image Credit: KITH
Trend Themes
1. Comic Series-inspired Sneakers - The collaboration between Marvel, KITH, and ASICS indicates a trend of using comic book characters as a source of inspiration for sneaker designs.
2. Celebration of Milestones - The X-Men's 60th anniversary highlights a trend of collaborations between brands to commemorate significant milestones.
3. Character-specific Sneaker Designs - The ASICS GEL-LYTE III collection showcases a trend where sneakers are tailored to represent specific characters, offering unique design opportunities.
Industry Implications
1. Fashion and Apparel - The collaboration between Marvel, KITH, and ASICS presents disruptive innovation opportunities in the fashion and apparel industry by combining popular comic book characters with sneaker designs.
2. Entertainment and Licensing - The partnership between Marvel, KITH, and ASICS demonstrates innovative opportunities within the entertainment and licensing industry by leveraging beloved comic book franchises to create limited-edition sneaker collections.
3. Sportswear and Footwear - The ASICS GEL-LYTE III collection introduces innovative possibilities in the sportswear and footwear industry, where character-specific designs allow for unique products that appeal to fans and collectors.
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