These Premier Kitchen Towel Ads Feature Hungry Origami Creatures

By: Laura McQuarrie - Published: Jul 2, 2014 • References: adeevee
These ads for Premier Kitchen Towel pair up an origami animal with a food spill that they will have no trouble making disappear. This includes a cat and spilled milk, a camel and a puddle of water and a bear beside a toppled over jar of honey, where the animals are made from dimpled sheets of paper towel.

Paper towel is an essential for the kitchen, but unfortunately it doesn't happen to be one of the more exciting things to advertise. However, these ads put together for Premier Kitchen Towel by the McCann agency in Mumbai feature paper towel that's unusually cute. It's also worth noting that these advertisements don't feature any words and are totally capable of speaking for themselves, which makes them both playful and powerful. Stats for Animalistic Paper Towel Ads Trending: Older & Mild
Research: 811 clicks in 98 w
Interest: 1.3 minutes
Concept: "kitchen Towel"
Related: 51 examples / 39 photos
Segment: Females, 18-55
Comparison Set: 19 similar articles, including: multitasking paper towel holders, lavish tissue papers, and cute forest animal containers.