Those who have yet to see the movie 'Kingsman: The Secret Service,' which is in theaters now, may want to check out this interactive trailer instead. Utterly innovative, it is entirely shoppable, which is only appropriate considering that it is chock full of dapper outfits. A spy flick in the vein of 'James Bond,' this comes as no surprise.
A Collaborative effort with Mr. Porter, the Kingsman: The Secret Service trailer is quite easy to use. A person simply needs to hover their cursor over the outfits they like, which will pause the footage and highlight each item of clothing available for purchase in the shot. Then a person can click on the image to bring up another webpage where the item can be purchased. This shows how active consumers are online these days.
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