The Kingdom of Sports Campaign Revolves Around Cleverly Painted Bodies

By: Meghan Young - Published: Mar 13, 2014 • References: & adeevee
Fat is fat and there is no two ways about it as the Kingdom of Sports ad campaign shows. Whether hidden under a lifesaver, fanny pack or a block of cement, it is still painfully apparent when someone is not in shape. The tag line reads, "Fat can't hide," and its the truth.

Conceived and executed by Kolle Rebbe, an ad agency based in Hamburg, Germany, the Kingdom of Sports ad campaign plagues people with their insecurities. Yet it also offers a simple solution: work it out, work it off. With their summery images, it also targets people looking to get into shape for the upcoming season. Whatever the motivation, the images will surely light a fire under most people's butts. They can't hide their fat forever. Stats for Poorly Disguised Fat Ads Trending: Older & Warm
Research: 3,306 clicks in 115 w
Interest: 1.6 minutes
Concept: Kingdom Of Sports
Related: 35 examples / 27 photos
Segment: Neutral, 18-55+
Comparison Set: 13 similar articles, including: deflated food ads, censored adult diaper ads, and invisible kid ads.