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Underdog Mania

14 Second KO for Kimbo Slice Vs Ken Shamrock's No-Name Fill-In

— October 5, 2008 — Lifestyle
In the rising sport of Mixed Martial Arts, tonight was supposed to be a monumental match-up for Kimbo Slice Vs Ken Shamrock - and it was.  Ken Shamrock couldn’t fight.  Instead, replacement Seth Petruzelli was put into the ring.  Despite being the unknown underdog, Seth Petruzelli defeated Kimbo Slice in just 14 seconds.

Knockouts aren’t new to professional sports, but this TKO has ramifications for the rising sport.  Many are questioning the viability of MMA on CBS, after such a disappointing match-up. 

Yahoo Sports noted, “The ramifications here are numerous… In the long run, that is devastating to the company and for MMA on CBS. The future is very much up in the air.”

Having said that MMA doesn’t typically make the very top of the headlines, and this big loss will ensure a lot of buzz.  In short, the world watched one of the best underdogs win after seeing a 14 second KO for Kimbo Slice Vs Ken Shamrock’s Fill-In, Seth Petruzelli.
Trend Themes
1. Disappointing Match-up - The unexpected outcome of Kimbo Slice Vs Ken Shamrock's no-name fill-in Seth Petruzelli could lead to a renewed focus on matchups within the MMA industry.
2. Viability of MMA on CBS - The questions surrounding the viability of MMA on CBS in light of this match could prompt innovations in content and marketing strategies for broadcasting professional MMA events.
3. Buzz and Publicity - The buzz generated by this 14-second knockout could open up opportunities for increased media coverage and public interest in the sport of MMA.
Industry Implications
1. Sports Entertainment - The surprising outcome of this MMA fight could inspire innovative changes in booking and promotion strategies in the sports entertainment industry.
2. Broadcasting - The doubts raised about the viability of MMA on CBS could lead to disruptive innovations in how MMA events are broadcasted and marketed to audiences.
3. Sports Media - The buzz and publicity generated by this match could create opportunities for sports media outlets to explore new content formats and expand their coverage of MMA events.
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