In an effort to help hyper-masculinize the product, the Kiehl's Facial Fuel Heavy Lifting moisturizer is being marketed with a customized Captain America campaign complete with a one-of-a-kind comic. Skincare is something of a taboo topic amongst the male population because of the relatively feminine nature that the concern has surrounding it, so partnering with Marvel Comics to better appeal to young men and men in general is a cunning move on behalf of Kiehl's.
A tried and true brand of the skincare industry, Kiehl's is known for exquisite collaborations on both products and marketing, which makes the latest Kiehl's Facial Fuel Heavy Lifting no surprise, but totally out of this world.
Check out the entire Kiehl's Facial Fuel Heavy Lifting Captain America comic on the product page.
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Concept: Kiehl's Facial Fuel Heavy Lifting
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Segment: Males, 18-55+
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