This Kia commercial is a fresh change of pace from the typical theme of auto ads. Instead of flexing its horsepower or listing the many features, Kia invites the public to head to the website to see what satisfied owners have to say.

The ad is a great way to get the public to its website, which can be difficult for companies. Attracting potential comsumers to a website is often times one of the biggest goals and sequential step of advertisers to fit in with the grand scheme of the buying process.

Through this confident Kia commercial, the brand proves transparency in having nothing to hide. It trusts the word of mouth of the constumers and this is a coveted thing to possess.