Lick Paints Created a First-of-Its-Kind Color with Heinz
Laura McQuarrie — September 6, 2023 — Marketing
References: famouscampaigns
The Kraft Heinz Company joined forces with Lick Paints to create the first-ever ketchup-colored interior paint. Red HTK 57 is a vibrant color that pays tribute to classic Heinz Tomato Ketchup and it offers a way for condiment enthusiasts to show their love of the brand on their walls and ceiling.
To create this timeless color, Lick Paints and Heinz added a touch of black pigment so that the resulting shade is welcoming and heartwarming, rather than too intense. That being said, this unusual color was intentionally made for “irrational lovers of Heinz Tomato Ketchup” and “shamelessly stylish Lick enthusiasts.”
For ketchup lovers with a love of color, The Kraft Heinz Company has also released colored tattoo ink and even condiment bottles for color matching.
To create this timeless color, Lick Paints and Heinz added a touch of black pigment so that the resulting shade is welcoming and heartwarming, rather than too intense. That being said, this unusual color was intentionally made for “irrational lovers of Heinz Tomato Ketchup” and “shamelessly stylish Lick enthusiasts.”
For ketchup lovers with a love of color, The Kraft Heinz Company has also released colored tattoo ink and even condiment bottles for color matching.
Trend Themes
1. Ketchup-colored Interior Paints - The first-ever ketchup-colored interior paint offers a way for condiment enthusiasts to show their love of the brand on their walls and ceiling.
2. Vibrant Tribute Shades - The addition of a touch of black pigment creates welcoming and heartwarming shades, paying tribute to iconic condiment brands.
3. Color-matching Products - In addition to ketchup-colored paint, condiment brands are releasing colored tattoo ink and condiment bottles for color coordination.
Industry Implications
1. Interior Design - The ketchup-colored interior paint trend provides an opportunity for interior designers to cater to condiment enthusiasts and create unique spaces.
2. Consumer Packaged Goods - Condiment brands expanding into color-matching products open up new consumer packaged goods markets for their brand loyalists.
3. Tattoo Industry - The release of colored tattoo ink by condiment brands taps into the growing trend of unique and personalized tattoo designs.
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