The Katy Perry 'Roar' Video Was Made Almost Entirely on WhatsApp

By: Laura McQuarrie - Published: Aug 17, 2013 • References: designtaxi
The Katy Perry 'Roar' video uses popular messaging app 'WhatsApp' to deliver the single off of her newest album. The video features Katy Perry and her friends in a group chat typing out song lyrics and interjecting them with the occasional emoji.

The video uses popular emoticons like broken hearts and monkeys covering their mouths to convey the words like "broken" and "quietly." Since texting is such a popular way to communicate, this video is a clever way to utilize an app like WhatsApp to relate to her young fans.

For the brief portion of time Katy is depicted in the video, she is still shown holding her phone in the video while on the toilet and while talking a bath. Stats for Messaging App Music Videos Trending: Older & Mild
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Concept: Katy Perry Roar Video
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Segment: Females, 12-35
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