Natalie Archer is an Aussie model represented by Chic Model Management. This collaboration with Katie Kaars is one of Archer's first major opportunities. Katie Kaars is an accomplished Sydney-born, London-based photographer who has amassed an impressive client list over the last seven years, including Esquire, Warner Music, Sony BMG, and Atlantic Records.
In the Natalie Archer-Katie Kaars editorial, Archer is seductive, playful, and alluring. Her gorgeous blonde hair and fresh face are a boon to the camera. My favorite shot in the series features Archer in a bath tub, her foot and arm extended far away from her body, a big, toothy grin on her face. The shot perfectly encapsulates the spirit of the shoot -- wild, free, and sexy.
Implications - A company that wants to generate immediate brand awareness would be wise to invest in overtly sexual advertising. This draws attention from consumers, critics of the ad's sexual content, and a controversy seeking media. All three are key components in raising your immediate company profile.