Guess who’s the star of Yves Saint Laurent’s sexy new fragrance ad? None other than Kate Moss. Kate Moss’ YSL ad for the fashion house’s Parisienne perfume is definitely on the steamy side. In the ad, Moss is shown in the backseat of a taxi getting hot and bothered as she fantasizes about a rendevous with a mystery man. The rendevous is on a bed of satin roses and Parisienne perfume bottles.
The Parisienne fragrance is described to be a perfume "of ultra femininity, warmed by the imprint of the man who brushed against her…" So it smells kind of a like a guy?
Stats for Backseat Sensuality Campaigns
Trending: Older & Buzzing
Research: 12,956 clicks in 350 w
Interest: 4 minutes
Concept: Backseat Sensuality Campaigns
Related: 92 examples / 71 photos
Segment: Females, 18-55+
Comparison Set: 34 similar articles, including: romantic cafe fashion ads, unconventional rock style editorials, and basement trysts.
Unconventional Rock Style Editorials
Romantic Cafe Fashion Ads
Tattered Leggings & Leather Skirts
Modeling Your Own Line