The Kapiti Ad Campaign is Appetizing on So Many Levels

By: Meghan Young - Published: Dec 10, 2009 • References: &
Trend Hunter has come across so many liquefied creations that I’m not surprised the Kapiti Ad Campaign has embraced the concept as well. Vastly appealing, they also make it appetizing by centering the melting concept around ice cream. One word—yum.

Created by Colenso BBDO New Zealand with some help from Charles Howells, the Kapiti Ad Campaign is definitely eye-catching. Who doesn’t need high-end desserts once in a while? Stats for Melting Designer Desserts Trending: Older & Average
Research: 7,326 clicks in 337 w
Interest: 4 minutes
Concept: Melting Designer Desserts
Related: 59 examples / 45 photos
Segment: Females, 18-35
Comparison Set: 21 similar articles, including: icy architecture, ice cream cone bouquets, and retro restaurant returns.