Trend Hunter has come across so many liquefied creations that I’m not surprised the Kapiti Ad Campaign has embraced the concept as well. Vastly appealing, they also make it appetizing by centering the melting concept around ice cream. One word—yum.
Created by Colenso BBDO New Zealand with some help from Charles Howells, the Kapiti Ad Campaign is definitely eye-catching. Who doesn’t need high-end desserts once in a while?
Stats for Melting Designer Desserts
Trending: Older & Average
Research: 7,313 clicks in 333 w
Interest: 4 minutes
Concept: Melting Designer Desserts
Related: 59 examples / 45 photos
Segment: Females, 18-35
Comparison Set: 21 similar articles, including: icy architecture, ice cream cone bouquets, and retro restaurant returns.
Melting Designer Desserts
More Stats +/-
Ice Cream Cone Bouquets
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Overjoyed Ice Cream Containers
Edible Flavoured Clouds