Oh Jay! Juice Branding Focuses on the Deliciousness of Fresh Produce

By: Michael Hemsworth - Oct 13, 2016
References: behance.net & packageinspiration
The market is filled with a variety of fruit juices that are pasteurized and packaged, but the Oh Jay! juice brand aims to take a different approach. The cold-pressed juices focus on delivering a quality product that isn't sweetened up with added sugar or other ingredients.

The branding for Oh Jay! juice is the work of Laura Drew and focuses on the deliciousness and intensity that is brought about through regular fruits. Being that prepackaged flavors and tastes are often quite strong, it can make fresh ingredients taste less intense. Oh Jay! juice branding helps identify the vibrancy that comes from fresh fruits to identify how they can be more satisfying and nourishing than other products out there.