This Juice Apothecary Boasts a Chic Understated Visual Brand

By: Rebecca Byers - Apr 22, 2015
References: owenandalchemy & lovelypackage
Based in Chicago, Owen + Alchemy is a stylish juice apothecary that boasts ultramodern occult-inspired branding created by graphic designer Jack Muldowney and firm Potluck Creative. Using a system of symbols to denote certain ingredients, the clinical Owen + Alchemy packaging is so articulate that one can only imagine the flavors contained in the juices are equally as poignant. The Owen + Alchemy line includes nut milks, plant-based juices, custom herbal blends and a well-rounded food menu of bowls and salads.

Employing a black and gold palette, this juice apothecary is able to create a recognizable brand from its understated packaging that speaks to the all-natural, small-batch methods used in production. The Owen + Alchemy juice apothecary is able to establish a unique identity in an over-saturated cold-pressed juice market through its unique approach to design.