Jollibee Launches its New Merchandise Platform for Loyal Customers
Kanesa David — March 12, 2024 — Marketing
References: ca.jollibeefoods & merchshop.jollibeefoods
Jollibee, famous for its Chickenjoy fried chicken and Peach Mango Pies, is launching its debut merch collection and website – the Jolly Merch Shop. This stylish lineup includes streetwear and accessories ranging from bucket hats to sweatsuits, priced from $20 to $95, available while stocks last.
Each order includes a voucher for redeeming your favorite Jollibee menu items online, adding value and excitement. The collection features the Jolly Sweat Set in grey with red, yellow, and white trimming, offering complete sets and individual pieces.
Additionally, classic Jollibee T-Shirts in black, white, and red add versatility to any wardrobe, while the eye-catching Jolly Waves Tote Bag and the comfort of the Classic Baseball Cap complete the ensemble.
Image Credit: Jollibee
Each order includes a voucher for redeeming your favorite Jollibee menu items online, adding value and excitement. The collection features the Jolly Sweat Set in grey with red, yellow, and white trimming, offering complete sets and individual pieces.
Additionally, classic Jollibee T-Shirts in black, white, and red add versatility to any wardrobe, while the eye-catching Jolly Waves Tote Bag and the comfort of the Classic Baseball Cap complete the ensemble.
Image Credit: Jollibee
Trend Themes
1. Fast-food-inspired-merchandise - Brands are tapping into fan loyalty by launching stylish merchandise collections inspired by iconic fast-food menu items.
2. Online-retail-expansion - Businesses are expanding their reach by creating dedicated online platforms for selling exclusive merchandise to engage loyal customers.
3. Fashion-industry-collaborations - The fashion industry is embracing collaborations with food brands to create unique streetwear collections appealing to a broader audience.
Industry Implications
1. Fast-food-restaurants - Fast-food chains have an opportunity to leverage their iconic menu items to create merchandise lines that resonate with their customer base.
2. E-commerce - E-commerce platforms can explore partnerships with brands to host exclusive merchandise collections that drive customer engagement and sales growth.
3. Fashion-retail - Fashion retailers can capitalize on collaborations with food brands to introduce unique apparel collections that cater to diverse consumer preferences.
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