Johnnie Walker Blue Table Launched at Shanghai's Taian Table
Laura McQuarrie — January 19, 2022 — Marketing
References: prnewswire
Taian Table, a restaurant recently honored with three Michelin stars, is recently featured Johnnie Walker Blue Table, a first-of-its-kind exclusive concept. Created to "provide discerning whisky connoisseurs and celebrities with the ultimate sensory experience of the Johnnie Walker Blue Label brand," the exclusive concept unfolded over the course of three nights.
Layer by layer, guests were invited to get to know the complex flavors and aromas of Johnny Walker Blue Label. The fine dining experience introduced three meticulously choreographed chapters: Depth from Time, Depth from Flavors and Depth from Rarity.
The multi-sensory Johnnie Walker Blue Table experience is coming to other cities and guests are invited to marvel at the event's carefully considered food pairings and revel in the artful performances that set the scene for an entertaining evening.
Layer by layer, guests were invited to get to know the complex flavors and aromas of Johnny Walker Blue Label. The fine dining experience introduced three meticulously choreographed chapters: Depth from Time, Depth from Flavors and Depth from Rarity.
The multi-sensory Johnnie Walker Blue Table experience is coming to other cities and guests are invited to marvel at the event's carefully considered food pairings and revel in the artful performances that set the scene for an entertaining evening.
Trend Themes
1. Multi-sensory Dining - Restaurants are offering multi-sensory dining experiences, immersing guests in a variety of experiences, sensations, and emotions to enhance their dining adventures.
2. Exclusive Pop-up Concepts - Pop-up dining experiences are becoming more elaborate, embracing unique themes, exclusive partnerships and creative branding to increase brand awareness and demand.
3. Luxury Brand Collaborations - Luxury brands are collaborating with fine dining restaurants to offer exclusive, high-end experiences to their clients, creating new revenue streams and brand loyalty through experiential marketing.
Industry Implications
1. Food and Beverage - Restaurants, bar and catering establishments are creating multi-sensory dining experiences that offer unique and unforgettable food and drink pairings to customers.
2. Luxury Brands - Luxury brands are partnering with exclusive restaurants to offer immersive and highly curated experiential events to their high-net-worth clientele and increase their brand and customer loyalty.
3. Hospitality and Tourism - The hospitality and tourism industry is embracing multi-sensory dining and exclusive pop-up dining trends, offering unique experiences that attract and retain customers to their hotels and resorts.
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